Afro Sheen Blowout Kit ad

Soul Train History Book: Afro-Sheen and Ultra Sheen Commercials

When Soul Train began airing nationally, its creator and host Don Cornelius scored a major sponsorship deal with the Johnson Products Company. Because Soul Train attracted a predominantly black audience, the Johnson Products deal would offer viewers commercials that would […]

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Don Cornelius 2

Icon of Style: Don Cornelius

Once a week in the afternoon, people tuned in to the hippest trip in America. Soul Train broke boundaries and paved the way for musicians

gentle persuaders

Train Stop Tuesday: The Gentle Persuaders

It's no mistake that at the closing of this clip, our Ultra Sheen spokeswoman, Sunny, signs off as a the Gentle Persuader. These strategically-positioned commercials aired during Soul


Train Stop Tuesday: Just Relax! It’s Ultra Sheen

Just relax! Who can't help but smile when listening to our fabulous Ultra Sheen spokeswoman share tips on how to create three new hairstyles? Pam, Doreen and Paula

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