Bereolaesque: Don’t Think About It Too Much

BereolaDon’t think about it too much, too much, too much, too much/There’s no need for us to rush it through/Don’t think about it too much, too much, too much, too much/This is more than just a new lust for you.” –Sampha/Drake

I’m a perfectionist. My goals are big. I get and forget about what some may spend a lifetime hoping to acquire. I’ve won awards, been on the cover of a national magazine as well as inside of two popular national magazines, became a best-seller again, conducted television and radio interviews, toured several cities and states, signed books, sold out of books, got booked out of the country, booked for the rest of the year and touched thousands of lives. But these aren’t career highlights. All of this happened last month.

A month and a half earlier, I was uneasy about it all. I was nervous. I was about to publish a highly controversial book for women that I’d been working on for three years. It was the sophomore release to my first best seller and I was more anxious than excited. Would it be received how it was written? Would I be admired or admonished. Would people understand the message I was trying to convey? Would they judge the book before reading it? Would they leave ignorant comments in the comment section? Would I be thrown in the category of opportunistic men who attempt to capitalize on women’s insecurities? Would people feel my authentic and honest attempt to make the world a better place? Would my intentions be met with doubt? Uncertainty is a funny thing. All it needs is a host to latch onto, and it begins to spread like rumors.

Concerned conversations with my wife carried out like a Drake song: She tells me, “Take a deep breath, you’re too worried about being the best out.” She was right. I took her advice and slowly exhaled. Then I took my own advice from the pages of my book: “It’s never too late to accept your reality–you’re God’s masterpiece. You’re beloved. You’re chosen. You’re an overcomer. No one can do what you’ve been called to do better than you because your only competition is in the mirror. Life begins when you believe you are who God says you are.”

My first week of sales with this book was better than my first year of sales with the last book. #1 Hot New Amazon Release in Motivational, #1 Hot New Release in Self-Esteem and #1 Hot New Release in Creativity. I’m not one to name drop, but my book beat out Deepak Chopra, Dr. Phil, Iyanla Vanzant and Rick Warren and a host of others. It remained in its #1 Hot New Release position for the full four weeks that it’s eligible to be on that list. It’s a bestseller. I worked my ass. I’m Enitan Bereola II. There’s just one me. My purpose is mine. What was I worried about being the best out?

I actually read a few of the Amazon comments:

“This book was an overwhelmingly beautiful read from beginning to end.”

“I finished in a day and a half because I couldn’t put it down.”

“The author was speaking to me, directly, in a way that I always needed to speak to myself.”

“This isn’t just a great read it’s a lifestyle change. I have referred every woman I know to read it.”

You know it’s real when you are who you think you are. This is month 2 of 12 with 11 more to go. Let no one outwork you. Confidence is just the belief that you are who God says you are. Don’t think about it too much.

Done sayin’ I’m done playin’/Last time was on the outro/Stuck in the house, need to get out more/I’ve been stackin’ up like I’m fundraising/Most people in my position get complacent/Wanna come places with star girls, end up on them front pages/I’m quiet with it, I just ride with it/Moment I stop having fun with it, I’ll be done with it/I’m the only one that’s putting shots up/And like a potluck, you need to come with it/Don’t run from it…” –Drake, “Too Much”


– Enitan Bereola, II

Bereola is the author of the new best-selling book, “GENTLEWOMAN: Etiquette for a Lady, from a Gentleman and the award-winning/best-seller, “BEREOLAESQUE: The Contemporary Gentleman & Etiquette book for the Urban Sophisticate.” He’s the go-to ghostwriter, columnist, public speaker and etiquette impresario for our generation. Visit:, Twitter & Facebook for more info. Follow him on Instagram @bereolaesque.

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