Atlanta, GA native and music marketing guru Shanti Das has held a finger on the pulse of the entertainment industry for over 20 years. Heading the marketing departments of legendary labels like Universal Motown, LaFace Records, and Sony Music, Das has been behind hit acts like Jagged Edge, Outkast, Usher, and TLC. A co-founder of New York’s famed R&B Live showcase, Shanti Das returned to Georgia to start ATL Live On The Park as a vehicle to revitalize the R&B talent of the south. Soul Train profiles this highly accomplished business woman.
Shanti Das’ first taste of the music industry was in radio at Syracuse University. While studying radio/TV/film, Das became an on-air personality and Assistant Program Director for the college station. Upon graduation, Das took an internship with Sony Music Urban in Atlanta. It was in Atlanta that she was introduced to then-LaFace Records CEO Antonio “L.A.” Reid, and began a long prosperous career that included stints with LaFace, Arista, and Universal Motown in New York, NY.
Sensing a change in Atlanta’s music community, Shanti Das returned to Georgia on a mission. Having established New York’s R&B Live showcase, Das brought her idea down to Atlanta and co-founded ATL Live On The Park, a monthly showcase of established and up and coming R&B artists. In addition to establishing the showcase, Shanti Das also spread her wings into the world of publishing by releasing her first book in 2011 entitled The Hip-Hop Professional: A Woman’s Guide to Climbing the Ladder of Success in the Entertainment Business. Das felt it was important to provide a blueprint for future female executives and entrepreneurs in a largely male dominated industry.
Whether Shanti Das is behind a record label desk, behind the stage at one of her successful events, or working on her next book, she excels in all fields. She recently launched Press Reset Entertainment, and describes the company as a firm that “serves as an entertainment concierge service providing independent marketing and strategy for music acts, artist development, talent booking for private and corporate events, brand influencer marketing and special event assistance.” For all of her accomplishments of the past she is still dedicated to discovering and developing the stars of the future.
You can learn more about Shanti Das and her company at www.pressresetent.com.