Sometime in the 80s, people started acknowledging that music videos were going to be the new way to promote music. Fashion was thrown in the mix and now, it’s hard to find a music video where fashion isn’t taken into account. Some are better than others, and some are epic failures. This piece is dedicated to the ones that do it well. Here’s SoulTrain.com’s list of 10 fashionable music videos in no absolute order.
Monica – “Everything to Me”
This video featured wardrobe from Alexander McQueen, and Monica dedicated the video to the late designer. Cropped leather, edgy prints, and colors make this video the perfect tribute to the great designer who infused edge into haute couture.
Here’s what is special about this video – Keri Hilson takes you through a fashion inspiration board complete with frocks and accessories to boot. Each perspective that captures the time of the women that she highlights is true and authentic.
Michael Jackson – “Beat It”
It’s hard to find a music video of Michael Jackson’s that isn’t fashionable. This one is a favorite because it captures the 80s urban wear and takes it to the next level. Usually, those in the background don’t stand out, but every supporting character was well dressed. Of course, the red leather jacket on Jackson is what everyone remembers – but pants were well-cut, and graphic tees and accessories were on point too.
Beyoncé – “Why Don’t You Love Me”
Beyoncé Knowles as B.B. Homemaker was winning. She does the 50s pinup girl trend very well. Colors and prints fit her body type and add to the concept of the song. In this video she is overly accessorized, but it works for her.
Solange – “I Decided”
Solange has always marched to the beat of her own drum, as evidenced in her breakout hit, “I Decided”. She takes you on a journey to a time long ago but makes a lot of interesting points amidst a fashion backdrop. The colors and graphics make this video pop. Solange decides to go with the girl group trend, employing big hair and a flounced organza dresses for the 60s segment. Her 70s concept was just as pleasing.
David Banner – “Be With You”
I applaud the stylist who got David Banner to go with a Soul Train concept in this video. He wears colors well and sticks to the theme with patterns and accessories that add authenticity. The women in the video were like a breath of fresh air because they were fully clothed and clad in afros, dashikis, and giant earrings. Ludacris looks somewhat contemporary but still tries to extend himself fashionably. This video works. And the Soul Train element makes it that much better.
Whitney Houston – “I Wanna Dance With Somebody”
Whitney Houston does well with this video. The late great singer uses splashes of color to dance around in with big hair–a signature trend for the 80s. Her voice eclipsed the fashion as it always did, but in the 80s and now, this video is still very fashionable.
A Leather suit, salmon button-down shirt, red bow tie – well done, Mr. Jackson.
Lauryn Hill – “Doo Wop (That Thing)”
L-Boogie is brilliant in this video telling two different perspectives; that means twice the amount of fashion. This video told a story through the clothes and does well with capturing the time and what blacks experienced.
Mary J. Blige – “Someone to Love Me”
Mary J. Blige has always been a trendsetter. This music video is no different. Mary uses a lot of trends wearing doll-cut (short) dresses, blacks, and leather. She does well pairing them with black sunglasses she has become famous for.